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Your Brand & Your Customers - Why Social Media is Crucial

brand social media

Today's marketing landscape is not only exciting, it's absolutely invigorating. Never before have businesses had such a variety of opportunities to get their products and services out to the general public. A big part of this new frontier is due to the proliferation of social media. With so many social media sites and applications to choose from -- Facebook, Twitter, Instagram, Pinterest, LinkedIn, and many others -- building your brand is easier than ever. 

How to Write a Marketing Plan You'll Actually Use

marketing plan road

If we're being honest with each other here, then we have a harsh truth to face -- we've all made plans that we've never followed through on. Perhaps you had some big plans for a home renovation that included a movie theater room or recreation area. Or maybe you bought a beat-to-heck, rust-filled, candy apple red Mustang convertible that's still sitting in your garage waiting to be restored.

Google's Zero Moment of Truth, and Why You Should Know it NOW for Your Marketing

Marketing by Google's Zero Moment of Truth

In the world of marketing, we're always on the lookout for the next big trend or, at the very least, the next big marketing technique. That's what can set apart the successful businesses from the also-rans. These days, the new, exciting strategy that's on everyone's minds involves understanding and implementing Google's Zero Moment of Truth. Today, we'll discuss the Zero Moment of Truth and why it could spell success for your business.

Inbound Marketing Lead Generation Part 5 (of 5): Using Multiple Channels to Your Advantage

Lead Generation Through Multiple Inbound Marketing Channels

In the past weeks, we've explored nearly everything there is to know about Lead Generation, but we still have one topic left. Anyone even slightly familiar with current marketing technology will tell you that there are a number of channels available that will help you spread the word about your company and what you offer. This is why our final discussion, part five of the five-part series on the subject of Lead Generation, will be about Using Multiple Channels to Your Advantage.

Inbound Marketing Lead Generation Part 4 (of 5): Creating Highly Effective Forms

Website Forms

Yes, it's that time again -- time to continue our five-part Lead Generation series. With this fourth part of the series, we're now on the homestretch. Just a little more time and effort and you'll be scoring leads like nobody's business. For this installment, we'll be concentrating on Creating Highly Effective Forms on your landing pages. So without further adieu…

Inbound Marketing Lead Generation Part 3 (of 5): How to Make Landing Pages Sizzle

landing page 01

Welcome back to our five-part Lead Generation series. We hope you've been learning some stuff along the way and paying attention, because now it's time to really get into the nitty gritty. This third installment focuses on How to Make Landing Pages Count. Utilizing landing pages can make or break a good lead, and there are specific techniques that will help you improve their effectiveness.

Marketing Lead Generation Part Two (of Five): Creating Awesome Calls-to-Action

creating an effective call to action

Last time, we showed you some tips on how to make your customers an offer they couldn't refuse. That's a good start, but we're really just … well, just getting started. In this second part of our five-part series on Lead Generation, it's time to concentrate on that most magical of acronyms in all of business-land -- CTA. Or, as we all know them, Calls-to-Action. 

How to ROCK Twitter Marketing


If you've ever thought to yourself, "Boy, I sure wish there was a way that I could market my business in 140 characters or less," then it's time to turn your attention to Twitter!

Lead Generation, Part One (of Five): Make Them an Offer They Can't Refuse


Without leads, everything else in your marketing campaign serves no real function. Your campaign may look pretty and your product or service may offer something that no one else does, but if you can't generate any leads, everything you're doing might as well be a hobby. Since lead generation is absolutely vital to every marketing effort, we don't want to zip through it and simply give you a few tips and tricks here and there. So in this five-part series, we'll be exploring nearly everything there is to know about lead generation. 

Part One: Make Them an Offer They Can't Refuse

The Three Stages of the Buying Cycle

web buying cycle funnel

Each and every person, whether they realize it or not, enters into a buying cycle when shopping around for a service or product. Much of the process is done without really thinking about it. And this is where you can get them!

As a business, you obviously need to be aware of this buying cycle. To be a real contender in the world of business, however, it's essential that you not only be aware of its existence but that you learn to master it. The good news is that it isn't rocket science. With some hard work and dedication, you can effectively master the three stages of the buying cycle:

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