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Hashtags -- What They Are and How to Use Them

hashtag girl

You know that a marketing technique has hit the "big time" when people start making fun of its usage. Take hashtags, for instance … a lot of people use them, but there have been some hilarious send-ups of this viral phenomenon, which pretty much hit an apex thanks to Jimmy Fallon and Justin Timberlake.

Social Media Excellence - 10 Tips for Using YouTube in Your Marketing


Did you know that, at this very moment, you could be watching cat videos all day? I know … it's hard to believe. But it's true. Thanks to YouTube, no cat ever needs to fall off a bookshelf, chase a laser pointer, or look grumpy without it being broadcast for the whole world to see.

Does My Business Need a Mobile App?

mobile phone

Yes, they make an app for that … but do you? 

Social Media Excellence - 10 Tips for Using Google+ in Your Marketing


In recent years, Google has become nothing less than a powerhouse in the realm of online marketing. The company started out as "just another search engine", but despite coming later into the game than several other popular search engines, Google has basically taken over. They branched out into the integration of YouTube a few years ago and now the term "Google glass" is threatening to become part of the lexicon. They are literally everywhere.

What Marketers Can Learn from Avengers and the MCU


Tomorrow, The Avengers: Age of Ultron will be released to U.S. audiences, wrapping up what is known as Phase Two of the Marvel Cinematic Universe. At this point, there is clearly no stopping the success of these films. Ultron will represent the 11th movie to take place in the shared universe that Marvel has created and plans for future releases are unlike anything that has ever been attempted before in the history of film.

Micro-Videos: How Less Can Mean More

less is more

Who says that size matters? Not all those people making micro-videos, that's for sure.

Transforming Viewers into Buyers


Thanks to analytics, it's easy to see how many people are are visiting your website on a daily basis. When the numbers are high, it sure is exciting, isn't it? But what if those visitors are looking through your website and not making any purchases? 

Social Media Excellence - 10 Tips for Using LinkedIn in Your Marketing


Think of LinkedIn as the "business Facebook," but without pesky memes and public arguments between couples (what's up with that … am I right?)

What You Should Know about Google's Mobile-Friendly Update

Google phone

One week from now -- April 21st, for the mathematically challenged -- Google will once again be making changes to its search algorithm. This time, they're focusing on mobile-friendly searches, and many in the marketing industry have been waiting for this day to arrive. If things go as planned, and there's no reason to think they won't, businesses that take advantage of mobile searches could find themselves in a positive position.

Reaping the Benefits of Blogging

keep calm

It seems like we've been doing a post about blogging nearly every week in recent months. That's probably because it's grown into such an important subject. Blogging has proven itself to be one of the best marketing tools in a business' arsenal.

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