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Transforming Viewers into Buyers

  
  
  
butterfly

Thanks to analytics, it's easy to see how many people are are visiting your website on a daily basis. When the numbers are high, it sure is exciting, isn't it? But what if those visitors are looking through your website and not making any purchases? 

Social Media Excellence - 10 Tips for Using LinkedIn in Your Marketing

  
  
  
LinkedIn

Think of LinkedIn as the "business Facebook," but without pesky memes and public arguments between couples (what's up with that … am I right?)

What You Should Know about Google's Mobile-Friendly Update

  
  
  
Google phone

One week from now -- April 21st, for the mathematically challenged -- Google will once again be making changes to its search algorithm. This time, they're focusing on mobile-friendly searches, and many in the marketing industry have been waiting for this day to arrive. If things go as planned, and there's no reason to think they won't, businesses that take advantage of mobile searches could find themselves in a positive position.

Reaping the Benefits of Blogging

  
  
  
keep calm

It seems like we've been doing a post about blogging nearly every week in recent months. That's probably because it's grown into such an important subject. Blogging has proven itself to be one of the best marketing tools in a business' arsenal.

Madison Taylor Marketing (MTM) is Proud to Announce its Continuing Partnership with KidsTek.

  
  
  
Marketing for Non-Profits

DENVER, CO – Madison Taylor Marketing (MTM) is proud to announce its continuing partnership with KidsTek.  

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Social Media Excellence - 10 Tips for Using Twitter in Your Marketing

  
  
  
Twitter

Who would have thought that limiting the number of characters in a social media application would actually work? Apparently, the creators of Twitter did, and it didn't take long before its 140-character limitation became a powerhouse in the field of marketing. If you don't already have a Twitter account, get one. And if you want to improve your exposure with your new or existing account, try these 10 tips:

Learn to Tweak Your Landing Pages for Better Conversion Rates

  
  
  
action

Attracting dozens, hundreds, or even thousands of leads to your landing page is useless if those leads aren't being converted into paying customers. What many businesses seem to overlook is the possibility that their landing page just isn't working in its current state. To assist you on that front, we've compiled some simple tweaks that will help improve your conversion rate:

5 Indications That You Are in Desperate Need of a Blog Writer

  
  
  
writer

In a lot of ways, your company's blog is the centerpiece of your marketing strategy. The content you publish must be of good quality and posted on a consistent basis. Many businesses have come to realize this, but the problem is that most owners don't have the time needed to dedicate themselves to a regularly scheduled blog, nor do they have the staff needed to tackle such a job.

Social Media Excellence - 10 Tips for Using Facebook in Your Marketing

  
  
  
Facebook

The power of Facebook simply cannot be denied. Although it may have begun as a way for college students to stay connected in a somewhat exclusive club, it has evolved into something that has proven itself to be a powerhouse of social media connectivity. In fact, successful businesses now understand the effectiveness of Facebook, which is why we've compiled 10 tips that will allow you to use the site effectively in your marketing efforts:

Working Your Content for the Buyer's Journey

  
  
  
Buyer's Journey

The use of content in your marketing campaigns, website, social media accounts, and other various online areas is essential these days if you want your company to succeed and grow. You must remember, however, that it's not just the content itself that's important -- it's the type of content and how you use it. This is a big part of all marketing endeavors, but especially true in how it relates to the Buyer's Journey.

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