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It's Fine for Zombies to be Brain-Dead -- But Your Content Shouldn't Be


It's no secret that good content, when used wisely and consistently, can help connect a business to its customers on a monthly, weekly, and sometimes even daily basis. This content is typically delivered through a variety of sources all at once, such as a blog, Facebook post, and Twitter message. The problem is that many businesses provide content that is unexciting, to say the least. Some might even call it stale or, as you may have guessed ...brain-dead. 

4 Techniques to Improve Holiday Marketing Results

pig and lights

Forget Easter. Forget the 4th of July. Forget Halloween. And yes, forget Thanksgiving, too. 

The World of Online Advertising Part 5: Ad Trafficking and Optimization, Reporting, and a Make Good Agreement

tablet graph

We've finally made it -- the final chapter of our five-part series on the world of online advertising. As you've seen, there are several elements that make up an online advertising campaign, from the types of advertising and different roles involved to the use of rich media and creative approval. For our swan song, we'll be looking at three elements that are conducted toward the conclusion of an advertising campaign, though they are always being considered throughout the entire process -- optimization, reporting, and a make good agreement.

What Every Marketer Can Learn from Video Game Companies


Ever since Nintendo practically pulled video game consoles from the brink of obscurity with the success of its NES (Nintendo Entertainment System) console, the video game industry has experienced a boon of success. Since then, we've seen the rise (and sometimes fall) of new systems introduced by Atari, Sega, Philips, Sony, Microsoft, and several others. As it stands now, the video game industry has grown into a multi-billion dollar industry that has no end in sight.

The World of Online Advertising Part 4: Insertion Orders and Creative Approval


We're entering the home stretch now with the fourth post of our five-part series involving the world of online advertising. We've already dealt with advertisers, publishers, and rich media formats, and it's time to go even deeper and provide you with a little insight on two linked topics -- Insertion Orders and Creative Approval. Think of it as a kind of "behind the scenes" look at how ads go from concept to website.

Insertion Orders

The World of Online Advertising, Part 3: Common Rich Media Formats

media advertising

Welcome back to our five-part series on the world of online advertising. Now that we've taken a brief look at the types of advertising and the roles involved in the process, let's delve a little deeper and  discuss some of the rich media formats you may end up using in your advertising efforts. The term you'll sometimes hear is "rich media," which basically refers to almost any ad used in a campaign that is more complex than one that only uses a basic image.

Holiday Facebook Marketing Ninja Tips


If you want to take full advantage of the upcoming holiday shopping season, it's imperative that you take steps to draw in as many customers as possible. To do so, we advise that you become a Facebook ninja -- in other words, learn how to use Facebook in such a way that customers will be dying to purchase your products or services. After all, people have a tendency to brag to their Facebook friends when they find a great deal or reputable company. You can use this for your benefit by concentrating on 5 key strategies:

The World of Online Advertising, Part 2: Understanding Different Roles

Roles in Advertising

"All the world's a stage, and all the men and women merely players."

7 Things to Add to Your Inbound Marketing To-Do List

to-do list

An effective inbound marketing strategy is paramount for any business. The problem for many companies is that they aren't really sure what they should be concentrating on that will help them achieve the best success. Although it may seem like a silly thing to do, it never hurts to keep a "to-do" list handy. After all, if it's good enough for your groceries, it's good enough for your business. 

If these 7 things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities:

The World of Online Advertising, Part 1: Types of Advertising

Online Advertising

The world of online advertising can seem a bit daunting when you first dive into it, especially since so much has changed in the past decade. So what we'd like to do is break down the barriers a bit and explore some of the details involved to give you an idea of what to expect. It's a lot of information to cover, so we'll be doing this in a five-part series, starting with a quick explanation of the types of advertising for you to choose from.

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