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The World of Online Advertising, Part 3: Common Rich Media Formats

media advertising

Welcome back to our five-part series on the world of online advertising. Now that we've taken a brief look at the types of advertising and the roles involved in the process, let's delve a little deeper and  discuss some of the rich media formats you may end up using in your advertising efforts. The term you'll sometimes hear is "rich media," which basically refers to almost any ad used in a campaign that is more complex than one that only uses a basic image.

Holiday Facebook Marketing Ninja Tips


If you want to take full advantage of the upcoming holiday shopping season, it's imperative that you take steps to draw in as many customers as possible. To do so, we advise that you become a Facebook ninja -- in other words, learn how to use Facebook in such a way that customers will be dying to purchase your products or services. After all, people have a tendency to brag to their Facebook friends when they find a great deal or reputable company. You can use this for your benefit by concentrating on 5 key strategies:

The World of Online Advertising, Part 2: Understanding Different Roles

Roles in Advertising

"All the world's a stage, and all the men and women merely players."

7 Things to Add to Your Inbound Marketing To-Do List

to-do list

An effective inbound marketing strategy is paramount for any business. The problem for many companies is that they aren't really sure what they should be concentrating on that will help them achieve the best success. Although it may seem like a silly thing to do, it never hurts to keep a "to-do" list handy. After all, if it's good enough for your groceries, it's good enough for your business. 

If these 7 things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities:

The World of Online Advertising, Part 1: Types of Advertising

Online Advertising

The world of online advertising can seem a bit daunting when you first dive into it, especially since so much has changed in the past decade. So what we'd like to do is break down the barriers a bit and explore some of the details involved to give you an idea of what to expect. It's a lot of information to cover, so we'll be doing this in a five-part series, starting with a quick explanation of the types of advertising for you to choose from.

Using Facebook to Drive Sales

Social Media Marketing Denver

If someone had told you a decade ago that a movie about the creation of a website would be nominated for the Best Picture Oscar, you probably would have laughed in their face. When a movie called The Social Network was first announced chronicling the behind-the-scenes story of Facebook, it was met with quite a bit of skepticism, despite the Hollywood elite who were behind the project.

PR and Using it Now

Marketing Agency Denver

Public Relations has become an important part of success, no matter what industry your business is in. While large businesses and even some smaller ones have the cash flow to hire an outside PR agency, many small to medium businesses don't have this luxury. The work must be done in-house, which means that you have no choice but to keep up with certain trends. Of course, this can be tricky in a marketplace that is constantly changing and adapting. 

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Building a Strong Brand Identity

Branding Denver

Your company's brand is, arguably, its most valuable asset. Every business wants their brand to be recognized, because with recognition comes integrity and profit. And once your brand has been identified by a customer, it's in their minds forever.

Turning Your Content Marketing into a Driver

Content Marketing Denver

Content marketing has proven to be one of the most effective marketing tools available to any business searching for a way to draw in new customers and keep existing ones coming back for more. But have you ever sat down and seriously thought about how many blogs are posted on a daily basis across the Internet? Well, we sure hope not, because that would be a pretty boring day.

Creative ways to use Facebook Dark Posts in Your Marketing

Facebook Marketing Denver

We recently discussed the use of Facebook Dark Posts as part of your online marketing strategy in a guest post with the Studio Firm. To give you a quick refresher, or if you happened to miss that particular article (which you can find by clicking here), a Facebook Dark Post is a post that you don't actually publish. Instead, you save it in the site's Power Editor, then promote it toward a specific audience that's been pre-determined.

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