So, what's the purpose of marketing? If you'd ask some sales people, or even CFOs, their answer would include many expletives began with a long sigh. If you were to ask some marketing people what the purpose of marketing is, you'd get a metric ton of industry jargon that you don't understand, so just smile and nod. Sitting down with a fabulous financial planner last week, I gave her my two cents on the subject.
"The purpose of marketing is to be that hot hooker, working it on every street corner imaginable, to bring in that money."