Each and every person, whether they realize it or not, enters into a buying cycle when shopping around for a service or product. Much of the process is done without really thinking about it. And this is where you can get them!
As a business, you obviously need to be aware of this buying cycle. To be a real contender in the world of business, however, it's essential that you not only be aware of its existence but that you learn to master it. The good news is that it isn't rocket science. With some hard work and dedication, you can effectively master the three stages of the buying cycle: